Client / New Oriental Grouo (koolearn.com)
Time / Late 2018
My Role / Illustration and Design
The New Oriental Donut English is a New Oriental online children's English brand designed for children aged 4-12. Children's English course, with professional European and American foreign teachers, rich animation scenes, Cambridge Guess What textbooks. The interactive teaching session will multiply the children's enthusiasm for learning English and let the children talk to the world.
In this project, I divided the branding vision into three layers, they are function layer, branding layer, and creative layer. As a calendar, the function is to communicate the time information. In this situation, the branding layer is our memo, the foreign teachers, and the kid students. For the creative layer, it is the interesting details and the scene building.
This is an experiment about mixing photography typography and layout. The parallel view makes the typo a plane that can be placed things. Based on this, I divided it into three layers to achieve information, branding, and creative goals. The frontpage was designed based on the meaning of the brand signature. "Hello" is the most popular imagination about English for the public. One of the meanings of the brand signature is to speak bravely. The key vision combines them.
Album illustrations, User Interface of an APP.
And, some other ideas.
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