Client / Logitech
Time / Late 2019
My Role / Probes Design
Team / Jill Liam Carl Shuo
Logitech is currently occupied the big marketing share of the mice and keyboard as all we know. Furthermore, Logitech is approaching the ID&BM program to explore the potential growth of its products and services among its target consumers-the millennials. Therefore, group 6 are playing a role as a ‘strategic design consultant’, who would focus on the Sophisticated Lifestylist, to take up this specific business and design to meet challenges from Logitech. However, the report will illustrate the kinds of research such as 3C research to know more about how the Logitech is going. Based on these kinds of research, we tried to make kind as design method and tool like the probe, subgroup, persona, customer journey of the persona, to analyze what should be preferred by the millennials based on our research. After serials of brainstorming and ideation, we came out the final solution, to suggest Logitech to propose with building up with its Advanced Healthy Computer Accessories Ecosystem both in software and hardware the product. As a result, we hope that the idea of “Focus on public health” could advocate the people of millennials to care more about their health after using the Healthy Computer Accessories Ecosystem of Logitech.
Based on the objectives we run our reseaches as such Architecture.Based on the situations. After we analysis the objectives, we decided to do the daily life activities mapping with all choice questions.
The questions will help build the place, activities and frequency persona. We place the phone number part after the questions part, if a user wants the visual candy, he has to upload the phone number and then have the possibility to receive our interview.
We did the hifi prototype and tested it. After the data analysis and visualization, we can see the activities mapping of entertainment, work/study, and place. We can also know the basic function that user prefer. Moreover, the move/stay balance and work/play balance will help the product strategy direction.
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