Client / New Oriental Group (koolearn.com)
Time / Early 2019
My Role / Design Director
The New Oriental Donut English is a New Oriental online children's English brand designed for children aged 4-12. Children's English course, with professional European and American foreign teachers, rich animation scenes, Cambridge Guess What textbooks. The interactive teaching session will multiply the children's enthusiasm for learning English and let the children talk to the world.
There are lots of weaknesses in the traditional English digital font for Chinese students, which will easily misleading and make mistakes in an exam. Font for learning is a standard handwriting font for Chinese students' English exams to solve this issue. A sustainability design for education and social responsibility.
This font is especially for English learning in China. The font is based on the natural English handwriting and follow the standard of English exam. Moreover, to enhance the legibility, the face looks smiling. The font is designed for paragraphs and words and works well in small-middle to big size, especially for English composition.
This font is already used in word cards, textbooks, posters, and applications of the new oriental group. The products help build the necessary English writing sense for Chinese children and improved competitiveness in the market. A branding font can also well reduce the cost of design and development and improve the branding sustainability and imagination.
GUESS YOU LIKE
