Client / New Oriental Group (Koolearn.com)
Time / Mid 2018 - Mid 2019
My Role / System Design & Visual Design
Donut English is a New Oriental online children's English brand designed for children aged 4-12. New Oriental Exciting Design System focus on the marketing promotion design process. The system designed to process the relationship between designers and users to achieve the goal. The common goal is "Promotion", increase the "Efficient" of design, enhance the "Effective" to users. The system finally worked well with 2x faster production and 1.5x performance for marketing promotion.