Exciting Design System
2x Faster & 1.5x Performance for Marketing Promotion Design

Client / New Oriental Group (Koolearn.com)
Time / Mid 2018 - Mid 2019
My Role / System Design & Visual Design


Brief

Donut English is a New Oriental online children's English brand designed for children aged 4-12. New Oriental Exciting Design System focus on
the marketing promotion design process.
The system designed to process the relationship 
between designers and users to achieve the goal.
 The common goal is "Promotion", increase the
"Efficient" of design, enhance the "Effective" to users. The system finally worked well with 2x faster production and 1.5x performance for marketing promotion.




GUESS YOU LIKE


VI From Visual Identity to 
Value Identity
A Sustainable
 Value-Driven UX Design 
System Iterating, Facing the
 Dynamic Business. For ZIROOM
Font for Learning
Branding Font Design