VI From Visual Identity to 
Value Identity
A Sustainable
 Value-Driven UX Design 
System Iterating, Facing the
 Dynamic Business. For ZIROOM

Client / Beijing ZIROOM Information & Technology Company
Time / Mid 2020
My Role / Design System Architect
Collaborators /
Castle CHANG, Sr. Design Manager

Alan CAI, Design Manager

Stephanie WANG, UX Design

Yann YAN, UX Design

Brief

ZIROOM is the top1 brand in the Chinese real estate management market, A 100+ designers’ department is built for enhancing the brand experience. I with 4 members team, cooperated with 3 groups, iterated the design system platform for the design and front-end development. The system is focusing on the trend-related value-creating in the design process, design assets accumulation, design evaluation, and multidisciplinary communication. The design system supports 3 business lines, helps maximize the value-creating for designers, developers, and organization.